Description of their identity
The Bachelorette Party Mindset tribe comprises a group of young profiles (18 to 30 years old) who link their identity to moments of distraction, motivation, and relaxation promoted by Western parties or ceremonies (bachelorette parties, for example). It is, therefore, a matter of exposing themselves to friendship or enthusiastic crowds (concerts).
Fun as a symptom of a disruptive youthful attitude is the aspect they most want to project. Their social media are full of images of moments at the beach with their friends, beach parties, gatherings in homes, and bachelor parties, among others. This reveals what they enjoy the most and what it means to them to be young: rebelliousness in the search for hedonistic moments of life.
