Zaha Hadid Architects
tiers
Virtual Architecture, Gamified Design, Platform Urbanism, Digital Participation, Voxel Construction, Interactive Planning
Sega
tiers
Emojam, Digital Communication, Child Safety Technology, Visual Messaging, Gaming Industry, Semiotic Design
Les Mills
tiers
Authentic Marketing, Fitness Culture, Brand Storytelling, Consumer Psychology, Wellness Industry, Digital Engagement
Pro-Now
tiers
Digital Pedagogy, Queer Technology, Gamification Learning, Gender Affirmation, Inclusive Design, Pronoun Training
Fenix FC
tiers
Transgender Athletes, Sports Inclusion, Community Formation, Identity Performance, Cultural Transformation, Athletic Participation
PUMA India & Bumble
tiers
Tribal Marketing, Brand Community, Consumer Engagement, Experiential Marketing, Cross-Brand Collaboration, Social Connection
Australian Bananas
tiers
Symbolic Consumption, Brand Activation, Health Marketing, Consumer Engagement, Experiential Campaigns, Fitness Culture
The Hershey Company
tiers
Brand Extension, Category Hybridization, Symbolic Consumption, Sensory Marketing, Cultural Transformation, Consumer Identity
Amazon AWS & NFL
tiers
Generative Artificial Intelligence, Sports Philanthropy, Digital Material Culture, Brand Activism, Consumer Participation, Technology Ritual
Vivo
tiers
Olympic Sponsorship, Generative AI, National Identity, Brand Ambassadors, Technological Mediation, Cultural Narrative
Decathlon & World Cleanup Day
tiers
Environmental Reciprocity, Consumer Engagement, Sustainable Business, Digital Tracking, Behavioral Economics, Experiential Retail