Big Boys

Consumer Tribe: Big Boys

Big Boys
Consumer Tribe: Big Boys
Keywords: football leagues; professional players; professional teams; sports; superiority behavior.

Description of their identity

Big Boys is a tribe whose identity expresses through a masculine voice with pretensions of superiority over others. Following this logic, their interest in football is charged toward major professional leagues. However, this sport is not the central axis of their character; instead, what distinguishes them is an everyday discourse elaborated from their person's constant exaltation.

Therefore, many of the contents they share to articulate themselves on social media are personal publications about situations in their daily lives. It is common for them to include photographs, analogies, and examples of their selected football teams, as well as their attendance at sporting events organized around them.

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