Cathartic Speakers

Consumer Tribe: Cathartic Speakers

Cathartic Speakers
Consumer Tribe: Cathartic Speakers
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Keywords: Emotions, reflections, thoughts, selfies, videos of their figure., TikTok trends.

Description of their identity

The present tribe comprises a network of female profiles between 15 and 30 years old that use the platform to express their emotional state from the video format.

In particular, they interpret TikTok as a channel allowing them to express cathartic thoughts in a format that depersonalizes the messages. Cathartic Speakers usually share videos explaining their emotional situation, relationship with their friends, marital status, and personal likes and dislikes for specific artists, actors, or celebrities.

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