Chronic Ironic

Consumer Tribe: Chronic Ironic

Chronic Ironic
Consumer Tribe: Chronic Ironic
Keywords: jokes; sarcasm; memes; daily life; entertainment; stand-up comedy. 

Description of their identity

Chronic Ironic comprises adolescent and young adult profiles (15-25 years old) that stand out for their ability to respond to any situation with humour. Through memes, images, metaphors and anecdotes, the Chronic Ironic narrate the existential dilemmas of their daily lives using a tone of irony or sarcasm.

Hence, humour becomes the fundamental piece that distinguishes their identity from other tribes. It is a tool to express, between the lines, love dilemmas, stress at school, and existential questions, and it is also the most used tone for analysis and criticism of national news issues.

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