Description of their identity
Tribe composed of profiles of men and women between 20 and 45 years old who position themselves in social media based on the following axes:
1) Consumption of film products in artistic contexts.
2) In-depth knowledge of cult films and art cinema.
3) Updating in terms of premieres. It is about showing yourself as an expert view of the seventh art, which is connected in a minor way with other arts such as music, painting, and photography.
The exposure of their visits to the cinema, art exhibitions, musicals, and works of art, their experience, their artistic elements, and anything related to the production of it become hegemonic practices that describe the collective identity of this network of people. Unlike other moviegoer tribes, this one is characterized by being an exclusive follower of art in different contexts, leaving aside the mainstream and commercial, so they are not interested in major Hollywood world premieres.
Conversation topics
Knowledge of movies, music, popular culture, trending series, classics.
Gender
40% Women, 60% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with
Häagen-Dazs, CICAE Art House Cinema, CineArt Festival, MUBI, Criterion Collection, British Film Institute, Indie Wire, Sundance Fest, A24, One Perfect Shot, Janus Films, Sight Sound Magazine, Edgar Wright, Criterion Channel.
What hurts or causes them conflict
What this tribe is conflicted about is not being able to experience the magic of art in the pieces, works, or films they see. That is, if they don't find meaning in them, they don't feel complete, and not only that, they feel wrong about not being able to find a representation of the work. For them, it is essential to keep abreast of the work they experience to share the whole experience with others.
Kind of Stories consumed by the tribe
This tribe follows narratives that have to do with the experience of the senses and the discovery of new things and that allow them to continue generating experiences every day. For example, whether they are consumer products that offer innovative flavors, on-trend or out of the ordinary. As for stories, they are related to those that go outside the mainstream and dare to experiment.
Google Ads Keywords
“abstract film festival, international film festival, abstract film, abstract film, abstract film, abstract film, film soundtracks, film soundtracks.”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| -Entertainment - Movies: Musical Theatre | ||
| • Other interests: Art film, Art Film Fest, Cannes Film Festival, BBC Symphony Orchestra. |
What social media accounts do they follow?
What podcasts do they listen to?
Cinemarts Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
BFI
