Classic Enthusiasts

Consumer Tribe: Classic Enthusiasts

Classic Enthusiasts
Consumer Tribe: Classic Enthusiasts
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Keywords: Classic cars, year of manufacture, time on the market, exhibitions and fairs.

Description of their identity

The Classic Enthusiasts tribe represents a group of profiles from 25 to 50 years old that, as its name suggests, show their particular taste and interest in classic car models. That is to say, it is a tribe of classic car enthusiasts or those with a value due to their scarcity in the market.


Within their digital activity, the tribe may take an active role in their hobby. They visit exhibitions and fairs of such vehicles, search for them on the streets, and keep photographic records of the classics they have witnessed. In addition, they share their knowledge about various models and the brands' trajectory.

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