Cool Parents

Consumer Tribe: Cool Parents

Cool Parents
Consumer Tribe: Cool Parents
Keywords: Conscious parenting, family gatherings, family activities, children's parties, movies, theme parks.

Description of their identity

Cool Parents is the name of the tribe that builds a collective identity from a quasi-horizontal paternal and maternal relationship. Specifically, it is a group of fathers and mothers between 30 and 40 years of age who not only fulfill the authoritarian function before their sons and daughters but also develop a bond with them from a playful, interdependent, and bidirectional point of view. In this sense, the central identity axis of the tribe is the affective and multifaceted construction of its paternal and maternal figures. It is not only about being fathers and mothers but also, as far as possible, friends of their children.

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