Consumer Tribe: DadCoaches

Consumer Tribe: DadCoaches
Keywords: Sports drive, family, quality time, travel, tournament ratings.

Description of their identity

"Dadcoaches" represents a network of profiles consolidated by a group of men from 45 to 60 years old who expose their identity to a father figure who serves, at the same time, as a "cheerleader" and as a "coach" of their children. Specifically, said tribe is characterized by showing itself on socio-digital platforms in the following ways:

  1. Exposure to their role as the primary driver of their children's sporting passions.
  2. Manifestation of the present and involved relationship with their family by sharing quality moments with them.
  3. Demonstration of the sports "indoctrination" imparted to their children from a young age, as well as celebrating their achievements and awards in sports.

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