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Keywords: Sports drive, family, quality time, travel, tournament ratings.
Description of their identity
"Dadcoaches" represents a network of profiles consolidated by a group of men from 45 to 60 years old who expose their identity to a father figure who serves, at the same time, as a "cheerleader" and as a "coach" of their children. Specifically, said tribe is characterized by showing itself on socio-digital platforms in the following ways:
- Exposure to their role as the primary driver of their children's sporting passions.
- Manifestation of the present and involved relationship with their family by sharing quality moments with them.
- Demonstration of the sports "indoctrination" imparted to their children from a young age, as well as celebrating their achievements and awards in sports.
