Eating Beauties

Consumer Tribe: Eating Beauties

Eating Beauties
Consumer Tribe: Eating Beauties
Keywords: Personal Aesthetics, selfies, love of food, romance, healthy snacks, healthy food.

Description of their identity

The members of the Eating Beauties tribe are all female and range in age from 16 to 35. Their vocations range from graphic design to medical and engineering studies, and come from various educational backgrounds.

The individual's presentation, derived from the aesthetic care they take of their appearance, brings this collection of people together. In this system, food is important regarding what is considered healthy and a “craving." This includes both sugary foods like cakes and popsicles, as well as carbs like hamburgers and pizza. In addition, sentiments of love and passion are frequently associated with eating, particularly junk food.

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