Description of their identity
This consumer tribe comprises people between 20 and 45 years old who are constantly concerned about the environment. This is not a question that does not define their identity: Ecofriends is a set of profiles that deeply relate their person with the struggle for the care of nature and animals, to the extent that their lifestyle is defined by avoiding bad practices polluting the world.
The core identity point is the attitude of denunciation in a positive format they maintain in their social media. Their digital activity focuses on demonstrating how important the environment is for humanity through infographics, videos, and tips that show information on how to take care of nature and, if not, how humans are destroying it as a species.