Empty Nesters

Consumer Tribe: Empty Nesters

Empty Nesters
Consumer Tribe: Empty Nesters
Keywords: Couple life, children, vacations, old friendships, dinners, outside travel, grandchildren. 

Description of their identity

This tribe is part of the community articulated by adult men and women (between 50 and 70 years old) who position themselves from the maternal and paternal figure who "suffers" the empty nest. In this sense, unlike the Cheers to Life tribe, this is a younger tribe that seeks to enjoy the moments with their partner and their achievements without giving up their work.

Specifically, Empty Nesters seek to travel to reconnect with their partner, reconfigure their daily lives, relate to their sons or daughters who are already away from home, and, at the same time, position themselves as subjects who continue to be productive so that its members are interested in reflecting their success from the luxuries they consume.

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