Extra Divas

Consumer Tribe: Extra Divas

Extra Divas
Consumer Tribe: Extra Divas
Keywords: Selfies, makeup, theatrical behavior, self-expression, series and film references.

Description of their identity

This tribe is part of the community encompassing a compendium of people who use digital social media to show an image of themselves as "exaggerated" or pushed to the limit.

It is about transmitting a robust, independent and unique personality, distant from any established hegemonic canon. In their publications, it is essential to present a disruptive image from elements such as clothing, hair, makeup, and flashy objects. They also show themselves almost always dissident of conventional gender norms and exalt through their discourse the purest expression of their true essence.

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