Family Guardians

Consumer Tribe: Family Guardians

Family Guardians
Consumer Tribe: Family Guardians
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Keywords: Family life, child care, couple life, religion, festivities and celebrations.

Description of their identity

The members of the Family Guardians tribe are all parents from 30 to 55. They fulfill their responsibilities by making sure their family are taken care of.

The custom that stands out the most is taking pictures of the family with all the members standing close together. In addition, they share pictures of themselves continually engaging in social activities and rejoicing, speak about the accomplishments of their families, discuss religion, or post aspirational, optimistic, or pro-social statements.

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