Fashion Experts

Consumer Tribe: Fashion Experts

Fashion Experts
Consumer Tribe: Fashion Experts
Keywords: Fashion in clothing and accessories, clothing production, self-image, events, catwalks, photoshoots.

Description of their identity

The Fashion Experts tribe is made up of profiles of men and women between 20 and 35 years old whose professional development is linked to fashion design. In that sense, their profiles are dedicated to the exhibition of their work as a product, but also as an identity axis of their own. That is to say, Fashion Experts are not only producers, but also bearers of fashion. Their contents are thus oriented towards two aspects:

1) The materialization of their projects and what is behind them: event attendance, production, materials, among others.

2) The personification of a "fashion icon", through what they wear, their accessories and their general demeanor.

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