Female Power

Consumer Tribe: Female Power

Female Power
Consumer Tribe: Female Power
Keywords: gender equality; friendship; travel; family; women's rights; feminine identity; social awareness.

Description of their identity
Female tribe aged between 20 and 50 years old, whose presentation on digital platforms is characterized by exposing women's value beyond their relationships with men, showing reprobation to gender inequality and violence. Hence, the links between women are precious to them as spaces for re-signifying their feminine identity.

For Female Power, social encounters between women are the central axis from which they distinguish themselves from others. In this sense, they construct their identity from publications highlighting activities that make their friendships possible, such as trips, breakfasts and other recreational activities.

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