Fermented Power

Consumer Tribe: Fermented Power

Fermented Power
Consumer Tribe: Fermented Power
Keywords: adult women, beauty in all ages, maturity, self-love, empowerment, personal growth, body positivity, menopause.

Description of their identity

The Fermented Power tribe comprises women from 35 to 50 years old who present themselves on social media by highlighting their empowerment as mature, adult women who love themselves as they are, especially in terms of accepting the changes that time or age brings about.

In this sense, the tribe members create content on their profiles with the intention of opening up a conversation about the normalization of beauty across all ages, looks, and sizes. They also explicitly address issues related to menopause and the changes women experience because of it and constantly share messages of self-esteem and self-improvement.

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