Description of their identity
This tribe comprises a group of women (and a few men) who position themselves in social media from the professional lifestyle that allows them to consolidate themselves as accredited people in the fitness world. Their identity depends on entrepreneurship from their active life.
In this sense, the consumer tribe positions itself in social media as professional figures undertaking projects such as modeling, photography, indoor cycling, coaching, or managing their own company. For them, it is about articulating their identity as someone who takes advantage of their active lifestyle to build their professional path. The type of content they share on social networks involves their work schedules (masterclass schedules, selfies after a class, posters with invitations to events, etc.)
