Food Beasts

Consumer Tribe: Food Beasts

Food Beasts
Consumer Tribe: Food Beasts
Keywords: food; fast food; night clubs; beer; barbecue; carne asada; friends; grilled meat; food shows.

Description of their identity

This tribe consists of a group of people who construct their masculine identity from the act of eating. However, it is not a bond with food based on gastronomic knowledge but rather a greedy attitude to quickly ingest a large amount of food, especially those high in carbohydrates, sugars, and fats.

In such a way, presenting their person as linked to excess becomes the central element of showing their masculinity. For the members of this tribe, eating is not only an eating habit but also a ritual of resistance and masculine voracity in which the person is presented as a greedy, active, and devouring being.

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