Glam Clan
Consumer Tribe: Glam Clan
Keywords: Selfies, makeup, aesthetics and beauty, friendships, travel.

Description of their identity

This tribe is a group of women and men from around 24 years old who expose themselves in relation to the production of beauty through makeup. For them, makeup is not simply a way to beautify themselves, but also a tool to express their creativity and personality.

They use socio-digital platforms such as Instagram, YouTube and TikTok to expose the makeup they acquire, share pictures of their made-up faces and any image that highlights the work they did on their person.

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