Description of their identity
A network of people of approximately 22 years old who position themselves from the competition and the sporting victory. Hence its name Goats: (Greatest Of All Times).
In this sense, their profiles become a portrait of their victorious walk: they share moments in which they beat their records, their training, their changes in their body shape, and the skills they have achieved in the practice of the sport they love. In addition, many of the profiles show a passion for soccer teams so that they not only practice it but also position themselves as passionate fans.
Gender
98% Men, 2% Women
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Soccer, cycling, gym, moments of exercise, love for sports.
Brands who they follow/interact with (Mexico)
TUDN, Medio Tiempo, Sorteos Tec, CervecerĂa Chapultepec, Charros de Jalisco, Televisa, Soriana, Infinitum, Shark Tank LATAM, Liverpool, Doritos, Medio Tiempo, Sorteo Tec, Akron, Agua Ciel, Infinitum.
Brands who they follow/interact with (Global)
Huawei Mobile, Speed Stick, Toyota, Uber, Walmart, Rexona, Nintendo Switch, Puma, Cristiano Ronaldo, Messi, PSG, Manchester City, Colgate, SKY Sports, ESPN, Hertz, Samsung, Netflix, TNT Sports, FOX Sports, MTV, Adidas, Mazda, PlayStation, UEFA Champions League.
What hurts or causes them conflict
Failure, defeat, and poor competitive ability. If any member of the tribe fails to maintain consistent performance in their sporting activities, they may experience frustration.
Kind of Stories consumed by the tribe
They relate to content that allows them to find and interact in spaces where sports are openly discussed and where they can express their points of view, as well as âdefendâ their favorite teams.
Google Ads Keywords
âlive soccer, free live soccer, free live soccer, free live soccer, free live soccer today, soccer players, âsoccer todayâ, basketballâ, âESPN Sportsâ, âsoccer standings.â
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| -Sports and Outdoor Activities - Sports: American Football, Basketball, Soccer, Marathons. | Soccer: Soccer fans (high interaction with content). | |
| -Fitness and Wellness: Physical exercise, Weight training, Fitness. | ||
| -Other interests: TNT Sports, UEFA Champions League, Adidas. |
What Social Media Accounts do they follow?
What Podcasts do they listen to?
Related Lifestyle
Brands and campaigns that may address this consumer tribe:
Joe Skrebels, Xbox Wire Editor-in-Chief
