Golden Marriages

Consumer Tribe: Golgen Marriages

Golden Marriages
Consumer Tribe: Golden Marriages
Keywords: Couple photographs, moments with grandchildren, trips, recreational activities.

Description of their identity

This tribe content comprises a network of profiles from 50 to 60 years old that position themselves in social media based on their connection with their partner. It is a network of people who articulate their identity from the romantic moments and spaces of connection and re-connection they maintain with their husband or wife. In this sense, social media is a space that allows them to show the family legacy and the romantic status they have built and perpetuate daily. It is a space where people expose themselves based on the moments they spend with their partner or family. In this sense, travel is essential to perpetuate this identity positioning.

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