Description of their identity
The Grunge Dolls are a group of young ladies ranging in age from 13 to 25 that bring together two seemingly disparate worlds:
1. The visibility of the individual in terms of their visual appeal. Upload pictures of themselves striking a pose for the camera or wearing clothing that brings out the best in your form.
2. They associate their identity with depictions of vampires, strange caricatures, postures associated with satanism, and metal music.
Gender
100% Women
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Occultism, dark clothing, music, grunge aesthetics, fairy tales.
Brands who they follow/interact with
Gloomth, Noctex, Skydance, Vans, Fashion Grunge, Slipknot, Baby Metal.
What hurts or causes them conflict
This people group is petrified of seeming to be the exact opposite of what they stand for, which would be delicate, vulnerable, or weak. They have a dark, strange, and enigmatic appearance that does not appeal to everyone, which is also reflected in their demeanor.
Kind of Stories consumed by the tribe
The kinds of narratives people follow pertain to their sense of style and the accessories that make up their looks. They follow accounts on social networks that are devoted to presenting appearances that are distinct from the standard influencer prototype. These include accounts that provide techniques for dark cosmetics, clothing in dark hues, and trends in general.
Google Ads Keywords
“Luna Martinez looks,” “Dark Looks,” “Grunge looks,” “dark outfits,” “metal music.”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| -Shopping and Fashion: Cosmetics | ||
| -Other interests: Grunge fashion, Grunge Music, Spliknot, ACDC |
What social media accounts do they follow?
What podcasts do they listen to?
Consumer Tribe Lifestyle
