Consumer Tribe: Gymrats
Keywords: Gym selfies, training, weights, worked body, motivational speech, organic food, healthy food.

Description of their identity

This tribe comprises people between the ages of 20 and 35 whose life revolves around obtaining a muscular body. Gymrats are a punctilious veneration of exercise and nutrition to build a figure with significant dimensions.

Strength is the engine they seek to represent with every photo they upload to their social media. Their digital activity is oriented exclusively to portraying the progress and changes they generate in their body under an extreme routine.

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