Description of their identity
Health Experts is the most expert and technical tribe regarding health, exercise, and nutrition. These professional profiles (mostly nutritionists) attach their identity to constructing the professional figure that dominates these topics from the technical and mathematical language.
Therefore, scientific discourse is the central element that supports their digital identity: scientific articles, statistics, university studies, and technical language attached to chemical characteristics and food properties are, par excellence, how this digital tribe enunciates any hypothesis about the relationship between food and physical activity. Hence, they are not profiles that need their bodily figure to create legitimacy but rely on their objective wisdom.