Description of their identity
This consumer tribe comprises profiles between 20 and 40 years old that position themselves in social media through the figure of the health expert. It is a network of nutritionists, influencers, and athletes who use the platforms to consolidate themselves as references to establish a healthy and balanced life. Hence their digital activity: they give meditation tips, expose healthy diets, upload motivational phrases, and show the characteristics of food, among others. Overall, it is about showing how they recognize the small details to build a healthy lifestyle.