Heavy Comrades

Consumer Tribe: Heavy Comrades

Heavy Comrades
Consumer Tribe: Heavy Comrades
Keywords: Alcohol consumption, collective photographs, extreme sports, sports teams, superheroes, local trips.

Description of their identity

This tribe is made up of a group of males ranging in age from 20 to 40 years old who make use of socio-digital platforms to develop a persona that is linked with going out to parties and hanging out with pals. In this sense, their ordinary photographs depict them engaging in lighthearted and communal activities.

On the other hand, this fun exposure is portrayed from a more male meaning offered from the rough. They are impolite in front of the camera and exhibit impudence in what they engage in, such as consuming alcoholic beverages, eating meat, playing gotcha games, or showing off at night gatherings.

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