Consumer Tribe: Incredibles

Consumer Tribe: Incredibles
Keywords: family; family roles; parenting; motherhood; fatherhood; family trips; adventure parks. 

Description of their identity
The tribe titled "Incredibles" corresponds to a group of fathers and mothers, from 20 to 35 years old, who shape their identity from traditional gender roles. They present themselves as having responsible parenting roles. For women, housework is the primary role, and for men is the provider's part.

In this sense, gender roles become the central axes for the identity constitution of the tribe. They function as elements that allow the construction of a balanced status quo where men become agents that provide the family with the economic factor. Women dedicate themselves to giving love and care to their children. This way, both parties complement each other to consolidate the family nest.

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