Jack of all Trades

Consumer Tribe: Jack of all Trades

Jack of all Trades
Consumer Tribe: Jack of all Trades
Keywords: Furniture construction, home repair, DIY, tools, wood, metals.

Description of their identity

The Jack of all Trades tribe, named for its connotation of 'a thousand uses', comprises men from 20 to 60 years who are professionally dedicated to home repair. It also includes people who identify with the 'do it yourself' logic and are known for their practical and manual skills in dealing with any situation that comes their way.

Their most frequent publications include videos showing the repair process and photographs illustrating the before-and-after of their work. They use social networks to promote their services, highlight their skills, and demonstrate their expertise with tools. Ultimately, they establish themselves as masculine, independent individuals, standing out for their hands-on, self-reliant approach.

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