Kid Hearts

Consumer Tribe: Kid Hearts

Kid Hearts
Consumer Tribe: Kid Hearts
Keywords: Cartoons, events about your favorite cartoons and animated movies, family, leisure time.

Description of their identity

This consumer tribe comprises a set of profiles of people aged 10 to 16 who are in a transitional stage, leaving childhood behind to enter adolescence. What distinguishes this tribe is how, through their publications, they continue to show behaviors typical of boys and girls.

Specifically, they identify themselves as fans of animated content for children and share posts related to events related to this type of content or simply show how they enjoy it. They use simple, even childish, language. In addition, it is important to note that some of these profiles openly share being neurodivergent.

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