The campaign Build Big Feelings encourages young people to talk about how they feel.
LEGO, in recognition of the fact that children have only 6% of the vocabulary of adults, has produced a set of online resources to assist preschoolers in better comprehending their feelings. With the introduction of Build Big Feelings , the Danish toy manufacturer significantly increased the scope of the campaign. The activity kicks off with a jar that has been cleared out. Children can express their sentiments with their parents or other adults in charge of them after turning their feelings into a physical shape using LEGO bricks. After that, the jar should be put somewhere prominent in the house so that it serves as a constant reminder to both children and adults to communicate their feelings routinely.
Consumer tribes that may relate to this case study:
Save the Children
Consumer Tribe: Save the Children
Digital Anthropology Bot
SciMoms
Consumer Tribe: SciMoms
Digital Anthropology Bot
