Magazine Family

Consumer Tribe: Magazine Family

Magazine Family
Consumer Tribe: Magazine Family
Keywords: Well-to-do family; family trips; religious discourse; traditional family; roles in the family.

Description of their identity
Magazine Family is a tribe that presents itself in digital media based on the family structure to which it belongs. Secondly, it seeks that the family's exposure is uniform. Parents and children are shown under the same "tone". For both mothers and fathers who make up the tribe, the family is an extension of their image.

Therefore, the content they share in digital media aims to optimize the image of the family in terms of how they look, who they interact with, which sites they go to, and what products they consume. In conjunction with such elements, they actively seek to produce the logic of the homogeneous family, whose similarity allows them to show themselves as a unified and coherent whole.

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