Mannequin Men

Consumer Tribe: Mannequin Men

Mannequin Men
Consumer Tribe: Mannequin Men
Keywords: Body selfies; nightlife; parties; fashion; trends; relationships; personal aesthetics; personal care; beauty products.

Description of their identity
Mannequin Men is a tribe composed of men who position themselves in social media from their aesthetic features. They use socio-digital platforms to expose their body through poses highlighting their abdomen and face.

In fact, several present a pro-diversity discourse, in which they not only talk about sexual diversity but also about the acceptance of the different cultural forms expressed worldwide. The members of this tribe value openness and respect for different beliefs and cultural preferences, associating this attitude with greater access to education. However, the primary objective of the digital presence of its members is to participate in a dynamic aesthetic valuation of masculinity in different manifestations.

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