Consumer Tribe: Leisure

Consumer Tribe: Memephorists
Keywords: Comedy; movies; cartoons; historical facts; everyday situations; sentimental relationships; social interaction; cultural situations.

Description of their identity

Memephorists is a tribe comprised mainly of young people and mixed adolescents (men and women) who share an identity trait: the appropriation of entertainment content to construct a sense of life. This group of people use entertainment content to put words and images to their existence or the events that happen to them.

In this sense, television references are constant and can reach a deep reference level, including dates, places or little-known characters. Their identity axis not only has to do with showing humorous scenes to explain their daily life, but it is also about differentiating themselves from others by expressing series, memes or movies that could be better known commercially. A kind of identity construction from the authentic or unique.

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