Migration Allies

Description of their identity

Migration Allies is a tribe comprising mixed profiles, mainly of Peruvian, Colombian, and Ecuadorian nationality, aged 25 to 40. They are willing to help migrants, not only with moral support and empathy but also with involvement, positioning, and volunteering. That is, those who make up this tribe collaborate to end the migratory crisis and xenophobia since it is expected to see members of social organizations. 

Thus, their profiles are positioned with photographic evidence of the result of their work. They do not leave aside the personal image that they project from kindness, happiness and empathy. For this tribe, xenophobia is an issue that needs to be talked about, that is urgent, and that goes against human nature and its values. It is essential to say that they do not blame or point fingers for these acts, but instead send a message of morality and empathy.

Gender

52% Female; 48% Male.

The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.

Conversation Topics

Migration; government complaints; human rights; volunteerism; professional development; vulnerable populations.

Brands who they follow/interact with

UNHCR, ONU, IOM, Green Peace, PNUD, UNICEF, UNESCO.

What hurts or causes them conflict

The tribe's pain lies in its disinterest in the issue of migrants. Their identity depends on the announcement and pointing out the problems from a humanitarian perspective, so their frustration lies in the fact that they do not manage to generate enough noise on the subject.

Kind of Stories consumed by the tribe

They consume content related to human rights, activism, and social media accounts dedicated to giving visibility to issues of injustice, especially migrants. They also repost content about political and social injustices.

Google Ads Keywords

"activism," "refugee rights," "migrant rights," "social justice," "human rights for migrants," and "political justice."

Facebook Ads Targeting

Brands and campaigns that may address this consumer tribe:

Ikualo - EL Neobanco de todos los inmigrantes

Primer Centro Financiero para inmigrantes residentes en Europa. Creado por y para Inmigrantes. Abrete tu cuenta en 7 minutos con solo tu pasaporte. En Íkualo lo hacemos fácil. Olvídate de la burocracia y disfruta de una experiencia bancaria sin complicaciones.

EL Neobanco de todos los inmigrantes

Data Elevates - data.org

Data Elevates and their key partner CDI Chile, are launching a generative AI education-to-employment program to unlock financial opportunities and economic potential for Venezuelan migrant women in Chile.

data.org