Description of their identity
The tribe called Multifunctional Architects, as its name suggests, is composed of a network of people passionately dedicated to constructing and designing buildings, apartments, houses, and public works. This can be seen in their digital activity: they use their profiles to link themselves with the jobs they carry out, upload models of their new projects and exhibit technical books on construction.
In this sense, the multifaceted architectural skill constitutes the central identity axis of the members of the tribe. For them, positioning themselves as successful architects is not only a matter of showing their quality in the design of the constructions or monuments they build. At the same time, this action must be accompanied by technical knowledge in engineering and a rational look inspired by art. It is a matter of imbuing both sensible and affective elements in the work they are passionate about.
Conversation Topics
Construction plans; construction sites; models; books; renderings; photographs of buildings and monuments; paintings.
Gender
30% Women; 70% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with (Mexico)
Vitromex; Arquine; Interceramic; Tecno Lite; Porcelanite.
Brands they follow/interact with (Global)
The Home Depot; Best Buy; Lowes Home Improvement; HGTV; Herman Miller; IKEA.
What hurts or causes them conflict
The tribe's pain concerns the demand to position themselves as multifaceted people. The members of this tribe "suffer", first, from not specializing in one field and, second, from dedicating considerable time to their profession (to optimize themselves as architects), to the extent that they neglect essential aspects that are outside the work context: family, friends, rest.
Kind of Stories Consumed by the Tribe
The tribe presents a high relationship with publications that show the details of natural and human scenarios. Those digital contents explain both nature's aesthetic composition and a building's architectural details. They are also interested in products and services that allow them to build themselves as multifaceted architects: luminaries, architectural courses, books on architectural trends, software or programs for architecture, building materials, and so on.
Related Google Ads Keywords
"baroque architecture, sustainable architecture, house construction, interior design"
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Work - Industries: Architecture and Engineering | •Business and Industry: Architecture, Design | |
| •Other interests: Baroque (art), Modern architecture, Interior architecture, The Home Depot, HGTV Home, Architecture & Design |
What social media accounts do they follow?
What podcasts do they follow?
Multifunctional Architects Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe
