Description of their identity
The News Corner tribe is composed primarily of profiles between 30 and 55 years old and have a political orientation (many of the members of this tribe are either attorneys, political scientists, or even sites that support politicians). In contrast to Social Critics, which takes a more altruistic approach to analyzing the news, News Corner imitates the format of a digital magazine by continuously releasing a wide range of news stories from various sources.
Gender
12% Women, 58% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Political news, reports on current affairs, business, and political opinions.
Brands who they follow/interact with
BBC, POLITICO Magazine, CNN, The Democrats, Vox, Mother Jones, Media Matters, The Washington Post.
What hurts or causes them conflict
The fact that this community isn't updated on the most recent sociopolitical and economic developments is the source of their internal strife. For them, it is not just about publishing and showing the followers their professional expertise in the field but also about displaying the most recent news and proving that they commit their time to investigating and studying the socio-political environment. In other words, it is not only about publishing and showing the followers their professional knowledge in the area.
Kind of Stories consumed by the tribe
This tribe largely supports socially conscious and socially responsible companies, defined as those that make their goods and services available to the community and, more specifically, the working class. In narratives, individuals tend to consume stories that exhibit a social conscience and are committed to "informing" rather than simply selling.
Google Ads Keywords
“Socio-politic news,” “Subject matter experts research,” “political journalism,”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Hobbies and activities: Current events (politics) /- Politics and social issues: Community issues, Politics, Law | ||
| •Other interests: Politics, Local government, Philosophy, Politics and economics, BBC News, The Washington Post. |
What social media accounts do they follow?
What podcasts do they listen to?
Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
