Non Profits

Consumer Tribe: Non Profits

Non Profits
Consumer Tribe: Non Profits
Keywords: Social protest; government associations; petitions for signatures; social news; socially conscious literature.

Description of their identity

Non-profits are a tribe that, like Caregivers, is closely related to fighting injustice and helping social causes. However, unlike the set of profiles positioned from the unconditional surrender, this tribe comprises male and female profiles that live institutionally from social aid.

Help as a business model differentiates this tribe from the others. However, it is not a disinterested behavior or established from a selfish convenience. They help not only for a monetary interest (volunteer contributions) but also live it professionally, thus building an altruistic structured economic system and not sporadic actions like Caregivers.

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