Nostalgic Memorabilia

Consumer Tribe: Nostalgic Memorabilia

Nostalgic Memorabilia
Consumer Tribe: Nostalgic Memorabilia
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Keywords: Family pictures, ancestors, memorials, family tree.

Description of their identity

The following tribe comprises men and women between 18 and 50 who position themselves from the honor and present memory of their loved ones who have passed away. Specifically, it is possible to appreciate their digital activity content where they make an ode to elements (such as old photographs, some object, or song) that treasure the memories related to the deceased. It is about not forgetting the loved ones, so the members of the tribe make sure to bring them to the present in different ways. The united family is essential to their identity, so they must show their nucleus and descendants in their social profiles.

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