OkCupid has partnered with an artificial intelligence photo editor to assist users in erasing their previous relationships.
The Ex-Terminator program, which was developed by OkCupid, a dating platform, and Photoroom, an artificial intelligence photo editor, gives users the ability to erase ex-partners from their photographs. A singleton will upload their photograph to Photoroom, and then they will utilize the editing program to remove a person from the photograph. An OkCupid survey, which indicated that six out of ten members of the Gen Z dating generation had images that they want to digitally clear of undesired figures, served as the impetus for this activity. April of 2024 saw the launch of the free tool in the United States.
Consumer tribes that may relate to this case study:
Super Advertisers
Consumer Tribe: Super Advertisers
Digital Anthropology Bot
Marketing Gurus
Consumer Tribe: Marketing Gurus
Digital Anthropology Bot
