Parents Go Further

Parents Go Further

Parents Go Further
Consumer Tribe: Parents Go Further
Keywords: parent and child activities; parenting; fatherhood; providing father, family. 

Description of their identity

Parents Go Further is a tribe composed mainly of men, young fathers with children under ten years old, who show their adaptation to family dynamics after the change to the role of father and provider.

The publications of this tribe represent their moment of life by integrating their personal development (selfies) and the growth of their family. The relationship with the children follows a horizontal scheme where the minors are involved in adult tasks; unlike other family tribes, the planning of living spaces is not done around the children, but they are integrated into the dynamics of their parents. In addition, the representation of work and family balance is essential. Individual growth, which now mainly lags behind the professional sphere, is demonstrated and shared from the role of provider.

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