Party Rockers

Consumer Tribe: Party Rockers

Party Rockers
Consumer Tribe: Party Rockers
Keywords: Alcohol consumption, party time, jokes, social relations, night clubs.

Description of their identity

The tribe called Party Rockers is composed of a network of profiles between 16 and 25 years old that position themselves in social media from distraction, partying, alcohol and the construction of festive human bonds.

In this sense, this tribe uses social media to build a journey about those moments that take them away from work or student life. It is about epically exposing how their life resembles an endless party and how their persona is found in the night spots par excellence. The tribe understands the school-work period not as an academic setting, but as a space to meet new people and, consequently, connect with subjects who keep the same nocturnal and socializing rhythm.

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