Consumer Tribe: Penpals

Consumer Tribe: Penpals
Keywords: Romantic longing, phrases about the couple, love and heartbreak, fidelity.

Description of their identity

A tribe made up of profiles of men and women who use social media to express their romantic thoughts and feelings through texts written in the third person.

The Penpals tribe uses predesigned phrases and images to share what they feel, however, it is noteworthy that in their publications they do not show photographs of their partners, nor images of their own authorship. In this sense, love remains in theory and imaginary.

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