Peter Pan Parents

Consumer Tribe: Peter Pan Parents

Peter Pan Parents
Consumer Tribe: Peter Pan Parents
Keywords: Children; Disneyland, family trips, movies, vacations; inner child.

Description of their identity

Peter Pan Parents is a tribe made up of fathers and mothers, mostly young (20 to 35 years old), who articulate their identity based on the horizontal relationship with their children. They bond more with their children from the notion of a friend rather than from the authority figure.

The search for the inner child is the central identity axis of the tribe. Relating with their sons and daughters from active, playful, and childish contexts allows them to exercise the family role and reconnect with childhood and their past (inner child). Disneyland is the place par excellence for this tribe: it represents a space that allows them a horizontal relationship.

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