Consumer Tribe: Playgrounders

Consumer Tribe: Playgrounders
Keywords: Photographs at birthday parties, selfies, video games, pets.

Description of their identity

This tribe has been called Playgrounders because it is constituted by a group of profiles between 14 and 18 years of age who are positioned on social media based on the recreational logic of their lives: whether in blocks, schools, birthdays, video games, or concerts.

These are children and adolescents who seem to be visiting the virtual playground. Their main interest in social media is the playful activities that they can do alone or in the company of their peers.

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