Description of their identity
The Pretty Pride-Partners are a network of individuals from 20 to 35 years old who have positioned themselves from the perspective of the LGBT struggle. In this way, they use socio-digital platforms to demonstrate all those behaviors that make visible the struggle for inclusion and pride in belonging to the community.
However, in contrast to other activist tribes, the one being discussed here illustrates their battle through the presentation of their figure in terms of aesthetics. It is about showcasing themselves wearing makeup in a public setting, posing for the camera, talking with their spouse, and putting the focus on their face.
Gender
90% Male, 10% Undefined.
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Makeup, selfies, marches, Pro LGTB+ discourse, nightlife, couple issues.
Brands who they follow/interact with
Mac Cosmetics, Yuvens, Beauty Creations, Estate Makeup, Maybelline New York, H&M.
What hurts or causes them conflict
What this tribe finds conflicting and annoying is inhibiting their desires. This tribe does not care what other people think of them; they do not behave submissively in front of others and adore being "extra" in how they dress, talk, and act.
Kind of Stories consumed by the tribe
The tribe connects with content highlighting their brands or products in beauty, personal aesthetics, and LGBTQ+ representation; however, males wearing makeup and men representing the pride movement are particularly interested in the tribe.
Google Ads Keywords
âJames Charles Makeup,â âtrendy outfits,â âLGBTQ+ representation,â âgender diversity,â âprofessional makeup,â
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| â˘Shopping and fashion - Clothing: Menâs clothing/-Shopping: Luxury Goods/ - Fashion accessories: Handbags, Jewerly/ - Beauty: Cosmetics | ||
| â˘Other interests: Mac Cosmetics, Maybelline New York, Urban Decay Cosmetics, Fashion and Makeup. |
What social media accounts do they follow?
What podcasts do they listen to?
Related Lifestyle
Brands and campaigns that may address this consumer tribe:
NYX Professional Makeup
