Description of their identity
The Pro Education consumer tribe comprises a network of teachers, professionals, and individuals presenting an identity banner favoring the educational cause. However, this is not done in an obligated way or as a mere formality that they must perform for their current job, but it is an action that links to their identity figure. Education is not only their job but their passion. It is what represents them and what they fight every day to safeguard.
Hence the identity axis: the figure of the educational activist. They are not only teachers who do their job. They are not the only people who demonstrate a position in favor of education. Educating all people is their conviction and improving current conditions in their daily statement. The tribe collaborates to improve the educational level of Mexican society, in addition to sharing different tips to help students in their learning process.
Conversation Topics
University studies; educational system; calls for proposals; innovation.
Gender
34% Women; 66% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with (Mexico)
Universia Mexico; Redes por la educación; Becatón; Red Aliat; ARSEE A.C; UNIVER; UNIVA; Tec Milenio
Brands who they follow/interact with (Global)
Harvard; CDC Gov; Standford University; Tech Review; Edutopia; Education Week; HuffPostEducation; MindShift Podcast; Times Higher Education; TED-Ed.
What hurts them or causes conflict
The difficulty in carrying out the educational cause hurts the digital tribe the most. To belong to the tribe, a member must be interested in education, speak out and willingly take specific extra-curricular actions in favor of public education. They must also be up to date, which demands constant optimization in their turn.
Kind of Stories Consumed by the tribe
This group of individuals consumes stories that allude to heroic content, especially those that refer to public welfare. And in terms of products and services, it is a tribe avid for courses, webinars, and tools that allow them to continue developing in their line of business to enact themselves in favor of the educational cause.
Related Google Ads Keywords
"Innovation in the education system", "innovative university programs", "conscious teaching".
Facebook Ads Keywords
| Demographics | Interests | Behaviors |
|---|---|---|
| •Work - Job title: Social Studies teacher / Industries: Education and libraries | •Business and Industry: Higher Education | |
| •Politics and Social issues: Volunteering, Charity and causes | ||
| •Entertainment - Reading: Newspapers | ||
| •Other interests: Harvard University, Educational technology, International Education, Georgetown University |
What social media accounts do they follow?
What podcasts do they listen to?
Pro Education Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
Zopa Blogger
