Proud Engineers

Consumer Tribe: Proud Engineers

Proud Engineers
Consumer Tribe: Proud Engineers
Keywords: engineers; civil engineers; productivity, construction; material; self-improvement.

Description of their identity
This tribe includes a majority of men and a few women whose presentation to others is articulated, in the first instance, from their profession. Most of the Proud Engineers are civil engineers who not only enunciate themselves through the performance of their work but also through a discourse that takes the figure of the engineer beyond the field of work. Thus, they are generally recognized as decisive in their daily lives.

This tribe shapes its identity by sharing content with phrases about what it means to be an engineer and about their successful professional practice (both at work and in other areas of their daily lives). Likewise, they appropriate notions such as practicality, usefulness, cunning and imagination.

Read the full story

Already have an account? Sign in
Great! Next, complete checkout for full access to Antropomedia Express: Consumer Tribes.
Welcome back! You've successfully signed in.
You've successfully subscribed to Antropomedia Express: Consumer Tribes.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.