Description of their identity
The Release Speechifiers tribe comprises children, adolescents, and young adults between the ages of 8 and 25 who position themselves on social media by keeping abreast of audiovisual material releases and using their socio-digital profiles to promote the programs with a tone that highlights their fanaticism.
The tribe closely follows the content of their favorite movies or favorite characters, posts countdowns, shares the excitement generated by new releases, and then recommends audiovisual content by informing them about the platforms where it can be found. It is important to note that they perform these practices for several programs, networks, and platforms without showing exclusivity.
Gender
55% Men, 45% Women
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Program premieres, new episodes, movie and episode reviews, franchise history.
Brands who they follow/interact with
Prime Video, Netflix, Disney+, Hulu, Funimation.
What hurts or causes them conflict
The tribe's pain centers on not being able to consume enough content to keep up with the latest releases and news, and therefore, they consider themselves experts on the subject. To belong to the tribe, members must maintain constant contact with the film industry, upload content about new releases, and watch movies all the time. This situation leads them to fall into a cycle where their passion becomes, in a way, a constant obligation.
Kind of Stories consumed by the tribe
The tribe understands the consumption of stories and narratives from a work perspective, where publications, movies, and series are considered part of the content they must expose to position themselves on socio-digital platforms. These elements become resources to increase their online presence and strengthen their personal or professional image.
Google Ads Keywords
"new releases 2024," "new series," "current movie reviews."
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| Entertainment - TV: Animated movies, Science Fiction movies, Action Movies. | ||
| -Other interests: Prime Video, Netflix, Hulu, Disney+, Disney Movies. |
What Social Media Accounts do they follow?
What Podcasts do they listen to?
Related Lifestyle
