Resilient Warriors

Consumer Tribe: Resilient Warriors

Resilient Warriors
Consumer Tribe: Resilient Warriors
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Keywords: Selfies, mental health, aggressive discourse, empowerment phrases. 

Description of their Identity

This tribe is composed of a network of female profiles between 25 and 30 years old that present themselves in two interdependent ways:

  1. The expression of femininity in the mourning process seeks to reaffirm its person's resilience, aggressiveness towards the other or self-acceptance.

2. The exhibition of their body figure is an element that makes them attractive.

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